Passengers make the connection as Chicago gets off to solid start
As Cathay Pacific executives and VIP guests flew in to O’Hare International Airport to celebrate the launch of the Chicago service, the team in the new destination’s Town Office were giving themselves a pat on the back for helping to get things off to a good start.
The first CX807 out of ORD on 1 September was fully booked, and outbound loads for this month and beyond “continue to build on a week over basis,” says Sales Manager Midwest USA, Matt Seymour.
The team conducted a number of sales blitzes in many of the major cities throughout the Midwest, attending various events associated with Chinese community, and national and international events such as the Global Business Travel Association Convention.
Currently, load factors in the premium cabins are “very high” while Economy loads are on a par with the rest of the country.
“We are very pleased with the results thus far,” says Matt.
Sales teams in the States have been very focused on the new service, working with corporate clients and their key agency account base to secure new and incremental business.
“Our product and service speak volumes in the market place and is such an improvement over the competition,” says Matt, who works with a team of three Account Managers and one Inside Sales SupportAgent.
At the moment, most of the sales out of Chicago are for passengers going direct to Hong Kong.
“Taipei, Manila, Guangzhou and Shanghai are our top connection opportunities and these are served very well by the 8pm arrival time. However, other connections are more limited with the current schedule,” says Matt.
The first flight out of Hong Kong was also close to full and loads are looking quite promising over the first two months – more so in the Economy cabin than in the front.
CX has already captured a healthy share of the market to ORD, where only one other carrier operates direct flights, and a good percentage of passengers are connecting to cities such as Boston, Miami and Washington.